They likewise provide specific time and schedule of the station’s program, including the interval time for commercial or advertisement purposes. In order to have a seemingly flawless performance over the radio air, announcers have prepared some scripts to refer on what to say, and even do some ad lib comments to add spice and excitement of the topic being discussed. Latest news and interesting headlines, health tips, weather information, sports update, and other special features are also among the regular radio-delicacies to plug on. At times, they welcome special guests and visitors to talk on the air or having one-on-one interview with a high-profile individual to answer some issues, intrigue, or controversies.
With its promotional strategies in radio jobs, radio announcers design ways and means that the listeners and audience can participate. The station may provide a blog- spot site where participants and clients can send their messages and reactions. In fact, a number of radio announcers nowadays provide the listeners a cell-phone number for the public to text and able to send their comments to the issue being discussed in the air. This is part of the promotional initiative to increase the rating performance of the station, as well as increasing the number of audience and listeners by providing them a personalized portion in the radio and TV programs where they can text and call and express their feelings live on the air.
The prominent radio voice announcers who have often been heard in the air regularly are called the Dj (Disc Jockey) doing radio jockey jobs. They are popularly known to have been the controller and manipulator of various music-plugging in the air. Fan based listeners have their own choice of Dj with their own type of modulated voice that they love to hear, as well as the selection of music in the program. The friendlier the Dj is - with the more charming voice, the more he can draw a number of listeners in his program. If the Dj is very accommodating, entertains comments and greetings, and happily accepts song requests from the caller to be played in the air the higher the rating of the radio station in terms of listeners share compared to other competing stations.
In their TV and radio careers, most of the popular and credible newscaster, TV host or anchors often perform and work in larger stations with wider coverage locally and globally. There is also what we called ‘Talk Show Host’ by a person who handles a TV-segment program that caters a customized topic or issues, either in movies, entertainment, political controversy, personal rumor, sport and health issues, and even controversial topics. They always provide an opportunity, like an open forum, that listeners and audience can react, comment, and raise questions or inquiries.
In the radio employment trend, the technological advancement on the radio equipments and devices, and other sophisticated instruments have brought a new revolutionary type of media empowerment to the public. The installation of a powerful antenna which is connected through the space communication satellite leads the radio and TV host-announcers to reach into a new level of coverage to different and remote places in the country and to the world. With its modern technological system, a branch station for instance, can independently work itself alone and capable to control other stations in providing simultaneous programming under live coverage to the public. Hence, a music station can now have a coordinated music programming with the other main station even without any personnel or assigned Dj. Everything runs live from national programming which is projected into a local coverage. TV and radio segment presentation may be run through a pre-recorded method, especially when its service renders 24-hour on air. Radio announcers and hosts usually experience irregular schedule of works and shifted from one to another due to the varied demands of the clients and the changes of the public-choice.
Most of the radio announcers and TV hosts have their formal trainings and education in some prominent colleges and universities, particularly on mass communication courses, hosting, and media-broadcasting, as well on journalism related studies. Prospects on this profession must undergo a hands-on training in the actual venue, like a radio station or TV studio to establish their TV and radio careers. They are extra-cautious on their attire and public appearance in front of the spotlight and camera. Some of the veteran hosts and popular media personalities had actually started as hired researchers, or field reporters, or production assistants for a certain segment program until they succeed in television and radio anchor jobs.
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