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Promoting Products and Shows as a Radio Promotions Coordinator

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A career as a promotions coordinator is highly demanding. Candidates are required to be highly organized, experienced, and motivated to serve the company. Promotions coordinators are involved in the development of promotional plans and interact with sales and marketing teams, clients, and listeners. Experience in executing, scheduling appearances, and managing promotions staff is a must. Candidates aiming for this kind of a job opportunity need to be performance and results driven and bring energy and drive to the team, enjoy a challenge, and be extremely organized.

Basically, the role of promotions coordinator is to assist in the creation, development, and implementation of events, promotions, and sponsorships related to the company. This kind of job normally requires time outside of the normal business hours. The minimum qualifications required for a promotions coordinator job include a bachelor's degree in marketing, advertising, or another applicable field. Knowledge in graphic design, Web design, and production and printing processes are extremely helpful, but in this field the candidate is also required to have the following skills and abilities:
  • Excellent written and verbal communication and public-speaking skills.
  • Event and project management skills with the ability to work under pressure and to multi-task.
  • Problem-solving skills.
  • Work well both independently and as a team player.
  • Leadership abilities.
  • Willingness to travel.
  • Customer-service skills.
  • Enthusiastic attitude and confident personality.
  • An ability to meet tight timelines and coordinate multiple tasks simultaneously.
  • Excellent computer skills.
  • Exceptional attention to detail.
  • A wide degree of creativity and latitude.
  • Group consensus and facilitation skills.
  • Necessary budgeting skills.
  • Leadership, supervision, and staff-training skills.
  • Ability to write standard business letters and edit as necessary.
  • Mental ability to conduct interpersonal interactions with members of the public, partners, vendors, sales representatives, and other company personnel.
  • Research and analysis capabilities with regard to promotions including events and consumer initiatives, etc.
  • Ability to ensure successful completion of tasks to specific pre-agreed outcomes.
Promotions coordinators are generally required to make two kinds of contacts: inside and outside the organization. An internal contact may include the Marketing Director, Promotions Project Manager, Retail Marketing Manager, other members of the marketing department, Product Managers, and other company employees. External contacts may include consumers, vendors, sales representatives, and anyone involved in outside promotions and events. Interactions tend to focus on information exchange, problem solving, or giving and receiving directions. Contacts occasionally contain confidential/sensitive information. Promotions coordinators are often required to initiate contacts on their own by phone, email, and face-to-face interaction.



This kind of job relies on experience and judgment to plan and accomplish goals. Promotions coordinators perform a variety of tasks. They lead and direct the work of others. Essential functions or major responsibilities of promotions coordinator include tasks listed below. However, they may vary from company to company based on size and location:
  • Coordinate and execute all company-sponsored events and promotional activities. Manage preparation, direct all onsite activities, and evaluate effectiveness of events. Programs may be on local, regional, national, or international levels. Travel on the behalf of the company for appropriate events and sponsorships is often required.

  • Serve as key contact with involved parties to ensure that the promotional and sponsorship commitments are fulfilled. Coordinate with the team members to develop and execute all promotional programs to increase brand awareness.

  • Assist Promotions Project Manager for the promotional programs as required. Process all sponsorship requests including organizing, evaluating, and screening in-coming requests and presenting findings.

  • Coordinate and administer sales promotions in order to advertise a product and to maximize the profits of the organization's sales. Coordinate activities/projects with marketing department to enhance and maintain overall brand image and marketing consistency.

  • Assist in research, evaluation, and recommendation of enhancements to the products or services of the organization in terms of market positioning. Collaborate and work closely with internal and external marketing partners. Work with the media to promote the promotional agreements.

  • Establish and maintain lines of communication with all product managers, sales representatives, staff, and other departments, as well as appropriate external contacts in order to contribute to the smooth flow of information and efficient operation of the organization.

  • Research potential partners such as regional businesses and organization in order to assist in the development of promotional campaigns.

  • Maintain ongoing achievement reports of all marketing collateral and advertising materials and other items as assigned for the purpose of developing exhibition marketing reports.

  • Assist in production of creative jobs by developing and adhering to timelines, routing tasks internally, and ensuring timely distribution of materials upon completion.

  • To maintain the database of current creative jobs including schedules, costs, and deliverables.

  • Assist in the organization and execution of media programs including submission of insertion orders and invoicing via accounts payable.

  • Take charge of presentation/detailing of product business to existing and prospective clients.

  • Consistent coordination skill related to the client status, development, and post-activity reports.
Careers as promotions coordinator may require hours that exceed eight hours per day and/or forty hours per week during peak season or rush projects. This job requires travel and occasional weekend and evening meetings. The median expected salary for a typical promotions coordinator is approximately $ 49,875.
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 personality  customers  computer skills  advertising  managers  verbal communication  web designers  organizations


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